Taxonomy Health Review
A focused audit of your current event names, duplicates, and property drift, with a prioritised remediation list.
Service Lagoon Core
Clear event language for application analytics
We plan event taxonomies with product and engineering so your app’s analytics catalogue stays readable as releases accumulate.
Flagship engagement
Event Taxonomy Planning Engagement
A facilitated planning cycle that turns messy tracking spreadsheets into a named catalogue: triggers, properties, owners, and retirement rules.
- Two workshops with product and analytics decision-makers
- Written taxonomy pack ready for your analytics stack
- Fixed project fee from £3,800 · two to four weeks
Related work
Other ways to start
Shorter reviews and workshops when a full taxonomy pack is more than you need right now.
Naming Convention Design
Practical rules for event and property names so future releases stay readable across product and engineering.
Event Catalogue Workshop
A half-day facilitated session that turns a product journey into a candidate event list your team can refine together.
From a recent engagement
“We walked in with three conflicting spreadsheets and left with one catalogue the engineering lead would actually sign.”Amelia Croft · Product lead · Event Taxonomy Planning Engagement
Field notes
Recent writing on event catalogues
Mapping user journeys to candidate events
Journey maps become useful for analytics when each step is tied to an observable action and a business question.
When to retire an analytics event
Keeping every historical event “just in case” makes new analysis harder. Retirement needs a rule, not a hunch.
Running a taxonomy workshop with product and engineering
A good workshop ends with named events and open questions, not a slide deck nobody opens again.