“We walked in with three conflicting spreadsheets and left with one catalogue the engineering lead would actually sign. The second workshop felt long until we realised it stopped a month of Slack arguments about property names.”
Amelia Croft · Product lead, subscription app · Event Taxonomy Planning Engagement
“The review was blunt about our duplicate checkout events. I had hoped for a softer read, but the remediation order matched what our analysts already suspected and gave us cover to retire the noisy ones.”
James Okonkwo · Analytics manager, retail marketplace · Taxonomy Health Review
“We only needed naming rules for a small team. The guide is short enough that contractors follow it without a separate onboarding call.”
Priya Nair · Founder, fitness coaching app · Naming Convention Design
“Half a day mapped our onboarding journey into candidate events. We still argued about one property the next week, but the draft spreadsheet kept the debate grounded.”
Callum Reid · Growth lead, fintech startup · Event Catalogue Workshop
“Service Lagoon Core pushed us to separate UI copy from event identity. That single distinction cleaned up how we brief releases. The pack took a revision cycle longer than I wanted, yet the final ownership map stuck.”
Sophie Lang · Head of product, education platform · Event Taxonomy Planning Engagement
Extended story: subscription app catalogue reset
A United Kingdom subscription product arrived with three competing event spreadsheets after a rebrand. Product wanted UI-aligned names; engineering refused to break historical charts. Over two workshops we separated display copy from event identity, locked a required property set, and assigned owners for each event family.
The written pack took one extra revision when legal asked for clearer retirement language. Once that landed, engineering scheduled deprecations for six duplicate checkout events over the following month. The product lead later used the ownership map in release briefings without further facilitation from us.
Engagement: Event Taxonomy Planning Engagement · Duration: three weeks
Extended story: marketplace health review
A retail marketplace asked for a health review rather than a full redesign. Exports showed near-duplicate browse and search events with inconsistent surface properties. Our findings pack ranked remediations by reporting impact. The analytics manager used that order to retire noisy events first and defer cosmetic renames until the next planning cycle.
Engagement: Taxonomy Health Review · Duration: six working days