Flagship engagement
Event Taxonomy Planning Engagement
A structured planning engagement that produces a named event catalogue, property rules, and ownership map for your product analytics.
Who it is for
Product, growth, and analytics leads who need a shared language for in-app events before instrumentation begins or expands
Result
A living event taxonomy: event names, trigger definitions, required properties, owners, and deprecation rules ready for your analytics stack
Format & duration
Facilitated workshops plus written deliverable. Two to four weeks, depending on product surface area.
Location
Remote across the United Kingdom, or on-site in Merseyside by arrangement
Pricing basis
Fixed project fee from £3,800
Preparation
Bring a product walkthrough, any existing tracking sheets, and one decision-maker from product and analytics.
What is included
- Discovery call covering current event inventory and known gaps
- Two facilitated planning workshops (90 minutes each)
- Draft event catalogue with naming conventions and property schemas
- Ownership and review cadence recommendations
- One revision cycle after stakeholder feedback
What is excluded
- Hands-on SDK installation or code changes
- Ongoing analytics tooling licences
- Dashboard build-out or reporting design
How the work unfolds
- Share existing event lists, product screens, and team roles
- Workshop one: map user journeys and candidate events
- Workshop two: lock names, properties, and ownership
- Receive the written taxonomy pack and walkthrough
Constraints
Best suited to products with a defined core journey; multi-product portfolios may need sequential engagements.