Engagement

Naming Convention Design

Practical rules for event and property names so future releases stay readable across product and engineering.

Notebook with handwritten planning notes

Who it is for

Smaller product teams establishing analytics vocabulary for the first time

Result

A short convention guide your team can apply on every new feature

Format & duration

Working session plus convention guide. One week.

Location

Remote

Pricing basis

From £980

Preparation

List five events you already track or wish you tracked.

What is included

  • 90-minute working session
  • Written naming and property rules
  • Example catalogue for one core journey

What is excluded

  • Full product-wide catalogue
  • Tool configuration

How the work unfolds

  1. Brief call on product domain language
  2. Working session
  3. Deliver convention guide

Constraints

Covers one primary product surface.